Hung Ha
// Content Strategist
UX Learner
VinFast Global
Sep 2022 - Apr 2023
Apr 2023 - Present
Tools
Adobe Photoshop
Adobe XD
Figma
Web Export
Coding
Foundation of:
HTML
CSS
Javascript
Firstly, I started getting to know about the concept of UX designer, which is not really familiar to people in my city.
As making decision that this expertise is for me, I focused on learning properly. In 1,5 month, about 150 hours (5 days a week in 6 weeks, average 5 hours/day), I get 6 certificates from courses, 1 UX foundation course offered by Georgia Institute of Technology, 4 certificates from Google for deeper UX task and 1 certificate from University of London about HTML, CSS & Javascript (detail in “About me” tab).
It’s the beginning of a new journey in my career path and I’m really excited for the new coming job
Leveraging my extensive copywriting experience, I embraced the role of Content Supervisor at VinFast Global, focusing on the US, CA, and EU markets. I have crafted over 300 diverse pieces of content, including social media posts, press releases, community engagement posts, and various marketing materials such as brochures, leaflets, and visual media. My approach integrates AI support to enhance creativity and efficiency, ensuring the content is not only engaging but also strategically aligned with market trends and consumer insights.
I have been an active user of ChatGPT since its launch, maximizing its potential by subscribing to the Plus version upon release. My proficiency extends to Dalle 3 for generating images, with Adobe Firefly as a secondary tool. While my experience with Midjourney and Stable Diffusion is limited due to hardware constraints, my foundational graphic design skills are solid, demonstrated by a personal project that combined AI-generated images with original poetry, encapsulating a 6-year love journey in 108 visual-poetic pieces.
As a freelancer, I’ve contributed high-quality PR articles to the Joyride car forum, further honing my craft in content creation and narrative construction. My commitment to continuous learning has led me to complete several courses in Copywriting, Marketing, Prompt Engineering, SEO, and Graphic Design from top-tier institutions on Coursera, enriching my skill set to meet the evolving demands of the digital landscape.
METUB
Apr 2022 - Now
Take full responsible for creating creative concept, activities for influencer marketing campaign on social media channels
Guide team members in deliver pitching proposal, communicate with clients and give direction for execution
Copywriting Supervisor
Apr 2021 - Apr 2022
Create creative concept for influencer marketing campaign under the supervision of Creative Director.
Help and give advise to team members in completing pitching proposal and execute content.
Senior Copywriter
Aug 2019 - Apr 2021
Planning content & content execution under the supervision of Senior Copywriter and Content Manager
Junior Copywriter
VNG
Aug 2018 - Apr 2019
Take fully responsible for creating content for the fanpage of OMG 3Q from VNG, including writing content, designing photo, editing video, managing community (fanpage and group by replying comment, chat and post).
At that time, page and group interaction went double the previous period.
Content fresher
Copywriting Supervisor
AI Tools
ChatGPT (GPT 4)
Claude
Adobe Firefly
Google Bard
Midjourney
Dalle 3
Stable Diffusion