BRAND NAME
The art of brand naming is a subtle blend of linguistics, psychology, and market savvy. In my work, I’ve developed names that capture the essence of the brand and resonate with the target audience. ‘Soulout’ and ‘The WARMTH’ are not just labels; they’re strategic identities crafted to evoke emotion and convey a narrative, each with a story that begins with the name and unfolds into a brand universe.
THE WARMTH -
We ARe Made To Heal
‘The WARMTH’ is a beacon for restoration, offering healing items to the youth navigating life’s fractures. The name itself is a promise of comfort and recovery, with each product woven into a larger narrative of healing. As the creator of the brand’s name and story, I’ve imbued meaning into every aspect, inviting customers to find solace and strength within the brand’s embrace.
The WARMTH -
We ARe Made To Heal
SOULOUT MERCHANDISE
‘Soulout’ (Soustate now) encapsulates the spirit of artistic dedication, its phonetic play with ‘sold out’ heralding commercial success, while reflecting the creators’ passion for their craft. The inaugural ‘Tâm Huyết’ collection—meaning ‘wholehearted’ in Vietnamese—marries cultural nuances with universal appeal, symbolized by the traditional ‘tăm’ and vibrant blood cubes, anchoring the brand in authenticity and creative zeal.
SOULOUT MERCHANDISE